Platforms
White label
A ready-made bookmaker: one company supplies the platform, and often the licence and payments, and another adds its own brand.
Also called Turnkey sportsbook
Example Same back office, different logo.
- Good to know
- With a white label, the company named on the licence may not be the brand you see.
Related
Platforms
Sportsbook platform
The software behind a bookmaker’s sportsbook: odds, markets, bet slip and settlement. Many brands rent the same platform.
Platforms
Sister bookies
Bookmakers that run on the same sportsbook platform. They often share odds, markets and terms.
Platforms
Gaming license
Permission from a regulator to take bets. A strict regulator can fine or close a bookmaker that doesn’t pay out or treat players fairly.
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