How we score
Every bookmaker gets a Trust Score from 0 to 10. We work it out from facts we check on its own site and in its regulator’s public register, with the same rules for every bookmaker. Tap the choices below to see how each fact moves it.
- Facts, not opinions
- Same rules for all
- Never for sale
What we check
01The rules
- Missing facts count lowUntil we’ve checked something, it counts as 2 out of 10. A bookmaker can’t look better by hiding things.
- Too few facts, no scoreWith fewer than 4 checks done, a bookmaker shows a dash instead of a score. We don’t guess.
- Scored for your countryWhere a bookmaker runs its own site for your country, we score that site: the licence it holds there and the payments it takes there.
- Same rules for everyoneBig brand or new site, every bookmaker goes through the same checks. When we change the method, every bookmaker is rescored the same day.
- Every mark is shownEach review lists every check, its mark and the fact behind it, so you can see exactly why a bookmaker scores what it does.
- Never for saleNo one can pay for a better score. We have no affiliate deals yet and earn nothing from any link.
02What the score means
- 8.5+Excellent
- 8.0+Very good
- 7.0+Good
- 6.0+Fair
- < 6Poor
03Questions
Why did a score change?
Either a fact changed (a new licence, slower payouts, new bonus terms) or we improved the method. When the method changes, every bookmaker is rescored the same day, with the same rules.
Where do the facts come from?
From the bookmaker’s own site and terms, and from its regulator’s public register. What we can’t confirm there counts low until we can.
Why is a big name scored low?
Usually a light licence, slow payouts, heavy bonus terms, or facts we couldn’t confirm yet. A famous name doesn’t earn points by itself.
Can a bookmaker pay for a better score?
No. If we ever offer paid placements, they will be marked as such and will never touch the score.
What if a bookmaker disagrees with its score?
It can send us proof through the contact page. If a fact is wrong, we fix it and the score follows. The rules stay the same for everyone.
Spot something wrong? We usually fix it within 48 hours.
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