Proper Bet
UKGC licence
Not licensed in United States
Not licensed in United States.
Proper Bet is a new UK sportsbook and casino run by Proper Bet Limited (York), licensed by the UK Gambling Commission (account 100990) since May 2026 and running on the Playbook Engineering platform.
Pros and cons
Pros
- UKGC licence 100990-R-342474-002 (betting, virtuals, casino), active since May 2026; no regulatory actions
- Runs on Playbook Engineering's sportsbook, with in-playLive bettingBetting while the event is already under way. Odds move with every goal, card or point. In the glossary → bet builderSame game parlaySeveral picks from the same match combined into one bet, such as a goalscorer plus the total of goals. The bookmaker prices the combination itself. In the glossary →
- Proper Rewards: 50p free betBonus betA bet token from the bookmaker. In most cases only the winnings are paid, not the token’s own value. In the glossary → for every £10 staked on sports accasParlayOne bet that links several picks. Their odds multiply, so the price climbs fast, but every pick has to win or the whole bet loses. In the glossary → (max £50 a week)
- Rolling net-deposit limitsDeposit limitA cap you set on how much you can deposit per day, week or month. Lowering it takes effect at once; raising it usually means a waiting period. In the glossary →, deposit limits, product blocks and 6-month+ self-exclusion
- Sportsbook, casino, live casino and virtuals in one account
Cons
- Brand new: licensed May 2026, no track record
- Few payment options: debit cards and bank transfer only
- Withdrawals split proportionally across all deposit methods used
- No sports welcome offer found (casino welcome offer only)
- Ultimate owner is an Australian company (Grsbet Pty Ltd) with no public profile
Features
Products
- Casino: yes
- Live casino: yes
- Virtual sports: yes
Betting
- Live betting: yes
- Bet builder: yes
Safer gambling
- Deposit limits: yes
- Self-exclusion: yes
Not checked yet: Poker, Esports, Live streaming, Cash out, iOS app, Android app, Crypto payments, Time-out
Countries
Proper Bet operates in 1 country.
Available in these countries1
- United Kingdom
Company and licences
- Licences
- UK Gambling Commission
- Group
- Proper Group Holdings
- Platform
- Playbook Engineering
- Founded
- 2026
Sister bookies
Bookmakers with the same owner or the same betting platform as Proper Bet. Same platform often means the same odds and similar terms.
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- BestOdds Not available in the United States
- DragonBet Not available in the United States
- London.bet Not available in the United States
- PricedUp Not available in the United States
- Star Sports Not available in the United States
All Proper Group Holdings bookmakers · All Playbook Engineering bookmakers