William Hill
UKGC licence
MGA licence
ADM licence
+3 licences
Not licensed in United States
Payouts: instant with Apple Pay. Not licensed in United States.
William Hill is a British bookmaker founded in 1934 and owned by evoke plc. It is licensed by the UKGC (39225), Gibraltar, the MGA, Ireland's GRAI, Spain's DGOJ and Italy's ADM, with sports betting, casino, live casino and poker.
Pros and cons
Pros
- Licensed by the UKGC, MGA, Gibraltar, GRAI, DGOJ and ADM
- Visa Direct card withdrawals usually within 4 hours; Apple Pay withdrawals instant
- No William Hill fees on deposits or withdrawals
- Welcome free betsBonus betA bet token from the bookmaker. In most cases only the winnings are paid, not the token’s own value. In the glossary → have no wageringPlaythroughHow many times you have to bet a bonus, sometimes plus your deposit, before you can withdraw anything won with it. In the glossary →: bet £10 at 1/2+, get 3 x £10
- Live streaming, Bet BuilderSame game parlaySeveral picks from the same match combined into one bet, such as a goalscorer plus the total of goals. The bookmaker prices the combination itself. In the glossary → (#YourOdds) and cash outCash outSettling your bet before the event is over, for an amount the bookmaker offers at that moment. Useful to lock in some profit or cut a loss. In the glossary →
Cons
- Not available in 90+ countries, including Greece, France, Netherlands and Australia
- No sports betting in Germany, Hungary, Armenia or New Zealand
- PayPal only for UK and Gibraltar customers
- Welcome offerWelcome offerThe bonus a bookmaker gives new customers, often free bets or a match on the first deposit. Always read the wagering, minimum odds and expiry first. In the glossary → for new UK customers only; free bets expire after 7 days
- Owner evoke flagged going-concern uncertainties in its H1 2026 results
Trust Score 9.0
Worked out the same way for every bookmaker, from the facts on this page.
- Licence10.0 UKGC, MGA, Gibraltar
- Payout speed10.0 Instant with Apple Pay
- Payment choice7.0 3 of 5 kinds: cards, e-wallets, bank
- Bonus terms10.0 No wagering
- Betting features8.6 6 of 7 key features
- Safer gambling6.0 Deposit limits, Time-out, Self-exclusion
Paid placement never changes a score. How we score
Features
Products
- Casino: yes
- Live casino: yes
- Poker: yes
- Esports: yes
- Virtual sports: yes
Betting
- Live betting: yes
- Live streaming: yes
- Cash out: yes
- Bet builder: yes
- iOS app: yes
- Android app: yes
- Crypto payments: no
Safer gambling
- Deposit limits: yes
- Time-out: yes
- Self-exclusion: yes
Countries
William Hill takes players worldwide except in 103 countries:
Not available in these countries103
Afghanistan
Albania
Algeria
American Samoa
Angola
Armenia
Australia
Belarus
Belgium
Bolivia
Bonaire, Sint Eustatius and Saba
Botswana
Brazil
Bulgaria
Burkina Faso
Burundi
Cameroon
Central African Republic
China
Christmas Island
Cocos (Keeling) Islands
Congo
Cuba
Curaçao
Cyprus
Czechia
Côte d'Ivoire
DR Congo
Denmark
Estonia
France
French Guiana
French Polynesia
French Southern Territories
Germany
Greece
Greenland
Guadeloupe
Guam
Guinea
Guinea-Bissau
Guyana
Haiti
Hong Kong
Hungary
India
Indonesia
Iran
Iraq
Israel
Jamaica
Kenya
Latvia
Liberia
Libya
Mali
Martinique
Mayotte
Mozambique
Myanmar
Nepal
Netherlands
New Caledonia
New Zealand
Nicaragua
Nigeria
Norfolk Island
North Korea
Northern Mariana Islands
Norway
Palestine, State of
Peru
Philippines
Poland
Portugal
Puerto Rico
Romania
Russia
Réunion
Saint Barthélemy
Saint Martin (French part)
Saint Pierre and Miquelon
Saudi Arabia
Serbia
Singapore
Sint Maarten (Dutch part)
Somalia
South Africa
Sudan
Switzerland
Syria
Thailand
Türkiye
Ukraine
United States
United States Minor Outlying Islands
Venezuela
Vietnam
Virgin Islands, British
Virgin Islands, U.S.
Wallis and Futuna
Yemen
Zimbabwe
Company and licences
- Licences
- UK Gambling Commission, Malta Gaming Authority, Agenzia delle Dogane e dei Monopoli (Italy), Dirección General de Ordenación del Juego (Spain), Gambling Regulatory Authority of Ireland, Gibraltar Gambling Commissioner
- Group
- evoke
- Founded
- 1934
Sister bookies
Bookmakers with the same owner or the same betting platform as William Hill. Same platform often means the same odds and similar terms.